With a progressive approach for designing, creating, and optimising websites. Websites that utilise Growth-Driven Design can help you achieve principal marketing goals based on a combination of continuous experiments and user data.
Growth-Driven Design allows you to see a return on your investment by continuously collecting user data from their interaction with your website so you can make informed decisions and achieve a faster time-to-value. The methodology of Growth-Driven Design is typically a 3-stage-process of Strategy, Launch Pad, and Improvement.
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It should go without saying that any Growth-Driven Design project is going to require a solid strategy with methodology used to develop a foundation to build these processes on. To prepare your strategy for Growth-Driven Design you'll need to create buyer personas and gain user insight along with competitive analysis from your website analytics.
While the traditional web design process sees websites launched as soon as they're complete, Growth-Driven Design means websites are launched right away. That means building and launching what's called a "Launch Pad website" from which all other Growth-Driven Design improvements and activities are started. Applying this method allows you to take complete control of your website and track its performance, which provides valuable, interesting, and relevant client data so you can build a high converting website.
Start by creating a wish list and prioritise the must-have features for your website. Then once the Launch Pad website is live, you can collect real user data and start the cycles of continuously experimenting, learning, and improving your website. You should always have a long and agile wish list of impactful things to implement on your site, which needs to be updated regularly and consistently.
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